about the Executive Director

Roberta K. MacDowell, President of Directional Consulting Group brings many years of experience with a multitude of  companies. Roberta was born and raised in south Florida. She became an entrepreneur at the age of twenty one with her first business venture  in the Telemedicine industry, which became a multimillion dollar corporation in south Florida and featured on the household tv program 60 Minutes. She then ventured into investing into real estate, while running an Equestrian business that catered to Olympic riders in south Florida. 

As for most marketing gurus, Roberta had a strong desire to act on her creative side and develop a product to present to large retailers such as Amazon, Walmart and Petco.  It was at this point, Roberta created an orthopedic pet bed for the aging pet.  She manufactured the product, trademarked and patented the pet bed, known as Snappy Snoozers.  

While Roberta was currently mass marketing the  Snappy Snoozer, she was presented with an offer to market a multi location dermatology practice. Roberta was always up for the next best challenge so she accepted the offer to brand and mass market the four  practice locations. Her focus was brand awareness, brand recognition, seo, increasing organic listings, community events and monitoring all satellite offices. 

Roberta had a reputation within the community with her vivacious personality along with her long track record of success from startup to conglomerate.  She was then presented from a previous colleague with the opportunity to become  marketing director for the whole south Florida region for 52 dental practices. 

She gladly accepted the offer to rebrand, increase sales and concentrate on retention rate for the former dental practices.  Roberta then decided she would rather create her own success, by creating Directional Consulting Group, helping businesses have the same success rate as Fortune 500 companies for a fraction of what a full time marketing director would cost a company.